About

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In my opinion, the "about" section is always the hardest to write, especially when what you're about is always changing. But here's a quick high-level view of my journey and where Middle Ground Currently stands.

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When I first started sharing work in 2019 Middle Ground essentially functioned as a generic "bucket" for my creative work. Then, in 2020, after making the decision to sell merch, I reframed Middle Ground a "design shop." In 2021 after selling like, no merch, I decided to release my first book which changed Middle Ground into a "small-batch design and publishing" studio.

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Currently, I think about Middle Ground as an "heirloom design studio." To learn more about what that means explore the what / why page below.