Most of what we believe can be summed up by short phrase. Sketch more, scroll less.
Why The Name Middle Ground
Middle Ground represents the place where two things meet. For us, those two things are design and publishing. In a way, the name Middle Ground represents exactly what we hope to offer.
Our Values
Distilling everything we value into a few memorable slogans is (probably) missing the forest for the trees. The icons below are not a comprehensive collection of everything Middle Ground values, but they do a good job or illustraing a few of our tightly held belifes.
Lone Pine
The Lone Pine represents the resolve to authentically express who you are even if that means you do so alone.
Black Flags have historically represented anarchy movements (and pirates). To us, they represent proudly going against the grain.
Pocket Journal
The Pocket Journal calls back to when the entirety of Middle Ground was scribbles and sketches. In essence, this value encourages us to start where we can.